The Post-Gazette Gets Aggressive with PG+

The Post-Gazette Gets Aggressive with PG+

I was surfing the internet yesterday from Jolly Old England and noticed something interesting.  The paper has started pushing the PG+ a little more aggressively.  The Ed Bouchette column at the bottom of the picture above was only accessible if you had a membership to the PG+.  As you can see the PG+ also has some advertising in the bottom right.  Memberships cost $3.99 per month or $2.99 per month if you’re willing to pay the year up front for a year.  The Post-Gazette has been doing this for a while, but this is the first time I’ve seen a front page link to a story that I had to be a member to read.

I find this kind of thing interesting.  I happily pay the $3.99 per month and am quite sure I get more value then that out of the PG (I’m not a subscriber since I don’t live in the delivery radius).  The site does have a little more content, but for me it’s mostly a loyalty thing.  I am happy to see my local paper trying hard to stay alive because I find the paper invaluable.  I read it daily (or more) and find the sports and local politics coverage unparalleled.  While I back getting news from bloggers, and do so almost exclusively; bloggers have to get their news from somewhere.  For this blogger, that place is the Post-Gazette.

The PG+ isn’t the only thing the Post-Gazette is doing to combat the evils of the internet (to the print media anyway).  They are also encouraging their reporters to embrace the medium.  Among the things I’ve noticed recently:

  • Bill Toland regularly provides an overview of the happenings in the burghosphere.
  • The Post-Gazette has a long and difficult list of bloggers itself.  The list is difficult to navigate, though many of the blogs are good.  Including The Radical Middle and The Pittsburgh Baseball Club.
  • They run several hosted chats on different topics.  There’s Baseball every Monday!
  • Several of their reporters have Twitter accounts and some have been known to live blog baseball games and high profile court cases.

I’d love to see the Pittsburgh community rally around its paper.  I don’t want to see them have to start charging for almost all content like the WSJ let alone go out of business.