I originally had the title, Facebook friends Amazon but I bet between that and Amazon likes Facebook, you’re all about ready to kill every tech blog out there. I am saying a little different then most of them though, I’m going a step or two lower then the press release. First though, the basics of the gimmick. Essentially the new option only allows the following things:
These are relatively minor things, and much to everyones’ relief the service is “opt-in” not “opt-out”. Most people saw that much and walked away thinking it was only a trivial news story. That’s not nearly a deep enough look for someone (me) who believes the current social web will change commerce as we know it (I can think of a half dozen places I’ve said so but perhaps this and this are most relevant). The bottom line is this, the world’s BEST database about people and social connections is co-mingling with the world’s BEST database about products and personal desires.
I can think of several valuable queries that a facebook or amazon programmer can write without violating the current promised privacy:
I can think of a ridiculous number of potential implications with only very minor changes to the current privacy setup:
Am I missing any good ones? Particularly in the former category… I’d love to do a follow-up post with ideas from the comment stream.