If you want to know how hard it is to market on social media, the best place to start is to look at how badly the experts are failing.
I am looking for a mindless television show to replace Law & Order (sorry, too many cast changes) as my go to “turn my brain off” show. This evening I was interviewing Hawaii Five-O on CBS and I took a screen capture. Note that:
There are lots of success stories out there for social media, and you can be one of them… but it’s not easy.