With all of the work Google has been doing in the social space and all of the talent they’ve been acquiring, there have been a lot of talking heads discussing what they should do. I suggested buying Twitter and folding in apps like Picasa so that it worked like Facebook’s feed. Most of these talking heads have proposed plans with GIANT holes in them, but I finally found one I like.
MG Siegler of Tech Crunch asked the other day, “What if Google’s Social Layer is the Browser?” It’s an interesting concept. Think about it, in a few short years, you may not get to the internet without logging in to something Google. Whether that’s your Android device, your ChromeOS tablet, or (and probably mostly) your Chrome browser. If Google can make that id you use to login social, then Facebook would be to Google as Zynga is to Facebook… a value add feature, but not the core. I’m not saying it will happen, but it’s the first logical long-term strategy I’ve heard.
The race is really between Google’s goal of getting you to login and share before you start clicking the “Like” buttons all over the internet.