I’ve had an idea in my head for a post for almost two months. Essentially, I wanted to try to explain the difference between Twitter and Facebook in practical terms. Since the idea has sat in the hopper for so long, it has evolved a life of its own. I’ve seen new articles that both challenged and confirmed my thoughts, I have considered whether it is advantageous to be active in both Twitter and Facebook, I have written and rewritten my central premise. What I’ve decided to do is this. I’m going to break it up in to a multi-part post. This is Part 4.
As we’ve covered the last few days, the focus of Twitter and Facebook are really quite different. Facebook can be used to find out what your friends are up to and share photos and memories. Twitter on the other hand serves as an information source. It allows you to keep your finger on the pulse of the information that interests you. Part of the reason for writing this series of posts was to make the argument that you really should be using both Twitter and Facebook as part of your routine.
By way of an example, I’ll explain how I use both. As a blogger, I prefer to keep my Twitter pretty focused on Pittsburgh Startups and social media. Consequently, I follow people who can help me keep up to date on these topics. I also try to be an information source for the people who follow me. I post stories and observations related to these topics as well as my own blog posts. I usually check Twitter 3 or 4 times per day, often when I have just a minute to glance down at my phone. Facebook, on the other hand, I use to keep in touch with my friends. I used to post everything I post on Twitter to Facebook, but my friends who are not interested in social media or startups started to either complain or unfriend me. Instead I setup a Facebook Page for this blog (you can like it in the upper right of this page) so that people could follow my professional thoughts on Facebook if they wanted. My regular facebook page, though, is dedicated exclusively to keeping my friends and family up to speed on the less professional aspects of my life.
Assuming you both have friends and like to stay informed, I highly recommend using both Twitter and Facebook.