SETI today suspended their search for extraterrestrial life. They will no longer point satellite dishes toward space and try to catch glimpses of radio transmissions. Finally. I have been arguing in smaller circles for a long time that this is an absolutely ridiculous use of time and technology. The key mistake is one that a whole bunch of tech companies make; we have assumed that aliens will use the same technologies in the same way we do. What if they use hard wires instead? Microwaves? A series of NFC or RFID signals? Anything that we haven’t thought of?
In business, the aliens are customers. We produce amazing technologies that we, as technologists, would use ALL THE TIME and then find out that our customers don’t even touch them. First we blame insufficient marketing budgets, then we blame people for being stupid but at the end of the day its our own fault. You see, unlike aliens customers are around to talk to or demo to. Why don’t you find one today and see if she likes your product or what she’d do to improve.