Pushing The Boundaries of the Law

Pushing The Boundaries of the Law

One thing that a new startup does is allow a company to push the boundaries of the law.  I’m not saying you should try to break the law, I am saying that a startup can afford to take a lot more risk in the area then an established company which has stock holders and other product lines to protect.  There are a ton of examples.

The main headline grabber is Uber (formerly UberCab).  The company found out quick that in many cities, in order to use the word “Cab” in a business title you’ve got to be paying the city quite a bit.  Uber’s CEO even joked at the recent TechCrunch Disrupt conference in New York that he probably had 20,000 years of jail time in front of him.

It doesn’t stop there though companies like AirBnB and GetAround are going to be challenging the very core of the legal and insurance systems in this country for foreseeable future.  I love it.