When I was with IBM, we used to have a term called, “Blue Washing”. The term referred to taking a software product from a new acquisition and slapping the IBM logo all over it to make it in to a new product. The product usually was mostly unchanged and not integrated with the rest of the IBM suite (those steps would come later). A similar term has been floating around called “Cloud Washing”, it’s not nearly so innocent.
It refers to the countless firms labeling anything that’s convenient as “cloud.” For those of us who have been playing in the cloud for a while, it’s not hard to figure out what’s cloud and what’s not. Here are some good rules of thumb though:
So professionals, do the profession a favor and stop taking advantage of the cloud. Non-professionals, spend a few minutes on wikipedia… learning is good!