Atlassian is one of the most famous startups in the world. They have received a crazy amount of press for ideas like “Fed Ex Projects” where they divide in to teams and must deliver a prototype by 10am the next morning. Their purpose which they don’t mind bragging about is, “Create Useful Products People Lust After”. The video above breaks down their five core values (listed below) and interviews team members to see what each is about. I have, in my few years in startups, really learned that building a culture is an intentional excercise; one that pays off in productivity, quality and retention.