Focus is an Investment

Focus is an Investment

I was looking at the picture above (which I found on Seth Godin’s blog) and I thought it illustrated well one of my favorite points.

I often joke with friends and family that I’m “lazy”.  I don’t really see it that way of course, but I get a lot of grief for having my cleaning lady, my book keeper, the fact that I do laundry in New York instead of bringing it home, I take cabs to the airport instead of driving and other such “lazy” things.  To me, these are measures that help me keep my focus.  It’s a bit expensive, but if I can use that time to take advantage of opportunities that I otherwise wouldn’t have been able to pursue, then I can more than make that money up.

Think of it this way, imagine if the photographer in the chart above was able to limit himself to just the things he’s great at (taking and processing pictures are only 40% of his time).  He could take 2.5 times as many pictures, make 2.5 times as much revenue (there’d be some increased costs of course), and have 2.5 times better chance of taking the picture that will make him famous.  Being able to focus like that is an expensive investment, but often it’s worth it.