Mark Zuckerberg goes on TV to ring the bell in 5 days and the big question is, will he be wearing his Sweatshirt or will he put on a suit jacket?
I’m not planning to invest in Facebook, but if I were, I would be hoping he sticks to his guns and wears the sweatshirt. Better yet, I’d hope that he pulls some stunt, maybe something like a wool suit-like two button hooded sweatshirt. If it were my company going public this morning, I’d be strutting to the bell (yes, I would fly there instead of doing it from California) in a brand new, hand-tailored, $10,000 suit that I’d probably never wear again. I’m not Zuck though (closes his eyes and day dreams for a moment), Mark Zuckerberg has craftily built his sweatshirt in to a brand. It’s a brand that’s worth a lot with developers. The fact that he’s both a capable CEO and an extraordinary developer with developer cred, is a ridiculously valuable asset for Facebook. In a world where top developers are worth millions per year, the last thing an investor (even a dapper dan wall street investment banker) should want is for Mark to do something to sacrifice his brand in the tech community.