Zuck’s Sweatshirt

Zuck’s Sweatshirt

Mark Zuckerberg goes on TV to ring the bell in 5 days and the big question is, will he be wearing his Sweatshirt or will he put on a suit jacket?

I’m not planning to invest in Facebook, but if I were, I would be hoping he sticks to his guns and wears the sweatshirt.  Better yet, I’d hope that he pulls some stunt, maybe something like a wool suit-like two button hooded sweatshirt.  If it were my company going public this morning, I’d be strutting to the bell (yes, I would fly there instead of doing it from California) in a brand new, hand-tailored, $10,000 suit that I’d probably never wear again.  I’m not Zuck though (closes his eyes and day dreams for a moment), Mark Zuckerberg has craftily built his sweatshirt in to a brand.  It’s a brand that’s worth a lot with developers.  The fact that he’s both a capable CEO and an extraordinary developer with developer cred, is a ridiculously valuable asset for Facebook.  In a world where top developers are worth millions per year, the last thing an investor (even a dapper dan wall street investment banker) should want is for Mark to do something to sacrifice his brand in the tech community.

 

  • Sheppard Narkier

    You make an excellent point Jonathan, because of his success in developing a product that people want to use, and the fact that his development skills were strong enough to launch the product, he makes a refreshing role model, although not necessarily an ideal one. The importance of sticking to his roots is an important signal to younger folks that building something can be both emotionally and financially rewarding.