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Why the Technology Gap Matters to YOU

Posted by Burgher Jon
/ March 1, 2010 / 10 Comments

<soap box>

I am pulling out my soap box to address one of the public policies related to technology, the gap between the computer literate, the not-so-much and the not-at-all.  I’m addressing it right now for two reasons.  First, there have been a number of stories in the news that impact it.  Second, I believe there is a fundamental misconception about what the risk of this gap is.  In case you’re a skimmer, I will call out these articles and the misconception in bold, as I run through my position on the topic.

First, to clear up a little vocabulary. In the case of a technology gap, I’m referring not referring to technology generally, but “publicly useful” technologies.  These are the technologies that are designed to be used by as large an audience as possible.  For an example, email, where everyone who uses it has access to a tool that everyone left behind does not.   For a counter example, Sony Playstation, where those who use it get something from it, but those who don’t aren’t losing anything.  I have found that, generally, discussions of this topic do not draw this very important line.  Not every technology that you do not use puts you at a disadvantage, but SOME DO.

Every time technology advances it leaves a few people behind.  Because the pace of technical innovation is increasing, the pace of people getting left behind has become an area of concern.  I have struggled a little bit to put together a list of innovations that fit in to the category of “publicly useful” technologies.  Here’s what I have so far in order from first to last, feel free to discuss in the comments:

  1. Internet connectivity for basic communication
  2. Email
  3. Using the web for research (What’s the capital of Arkansas?)
  4. Using the web for news
  5. Broadband/Continuous Internet
  6. Real-Time information (sports scores, stock quotes, etc…)
  7. Using the web for shopping
  8. Smartphone for email
  9. Using social media to connect with friends/colleagues
  10. Using social media to collaborate
  11. Smartphone for real-time information
  12. Using the web exclusively for video entertainment

Some of these are not yet universally used, and therefore do not provide much of a disadvantage to those that don’t use them.  However, all of them are on the immediate horizon, certainly by 2020.

I live and work in technology and most of my friends/family/etc… are middle class.  So as I looked at this list, I assumed most of the US was somewhere in the 7-9 range; with as many people above that range as below it.  I was wrong.  However, I saw something the other day that has me quite scared about the technology gap.  The first article in the past couple weeks appeared in Newsweek last week. It says that, according to the FCC, 1/3 of the US population does not have high speed internet.  Not only that, but the FCC has a goal of getting 90% adoption of high-speed internet by 2020.  By deduction of course, 10% of the US won’t have high speed internet in 2020!!!

So we’ve established that there’s a problem.  Your next point is, “But Jonathan, I do 11 or 12 of those things.  I suppose I feel sorry for all of those people that are so far behind, maybe I’ll donate to a charity so they can get better jobs and live fuller lives.  At the end of the day though, this doesn’t really affect me.”  I knew you’d say that, so here comes the fundamental misconception.

You’re wrong, the technology gap affects you very directly.  In fact, it may well affect you more negatively than it affects the people who are computer illiterate.  I’ll say that again, because it bears repeating.  The fact that much of the US (and even more of the world as a whole) uses only 4 of the technologies mentioned above is worse for the computer literate then it is for the people who aren’t computer literate.  I’ll give you three reasons why:

  1. The first is an obvious point.  Society is the sum of its parts and the fewer parts that are enabled by the best tools available, the worse off society is.  People who are lagging on technology not only can’t get access to the best tools to be productive (4, 6, 8, 11) but also the means to share the ideas that make them a societal asset (9, 10).   Think how much better the blogosphere and twittershpere would be with them participating.This isn’t just true of individuals either, it’s true of companies and even charities.  There will be companies founded today that will not be as productive or as capable of spreading the word as they should be.  They will be less effective because while they are good at what they’re doing, they are behind on the technology curve.  Anything that creates inequality like that is terrible for a market economy.  Some of these companies will fail in spite of the fact that their idea would have been good for society.
  2. The next reason that computer literate people need to be concerned about the technology gap is related to another article that’s been in the news in the last week. An Italian Judge convicted three Google employees over a video of an Italian kid being bullied.  The Google employees didn’t post the video.  In fact, they took it down about 3 hours after it was flagged as inappropriate.  This clearly is the result of a Judge that does not understand the power and necessity of the real-time web.  If the people in power don’t understand technologies 6-12, then they will not protect them.  Want another example from just the last week?  Here’s another link:  The UK is on the verge of creating a privacy law that will basically outlaw public WiFi.
  3. The last reason that the computer literate should “mind the gap” is a little bit greedy.  Those of us who rely on numbers 5-12 for our day-to-day lives and business could benefit from some economies of scale.  How much lower would your internet bill  and smartphone price be if the market was 150% of what it is now?

In conclusion, we need to find a way to close the gap in technology.  That’s actually not specific enough; what we need is a way to make sure that the computer illiterate among us get on board without stifling new innovations.  I’ll save it for another day, but I think the key to that will be finding new applications of the current technology that appeal to the portions of the population that are not leveraging these technologies.  I.e. You don’t get senior citizens on twitter by cramming it down their throats, you get senior citizens on twitter by making sure that there is a reason senior citizens would WANT to be on twitter (does AARP have a twitter account?)

</soap box>

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  • tmw5e

    Man… you hit the problem dead on! Since most people have always lived in the dark ages, I doubt we, as a society, will ever be able to fix it.

    The best, and perhaps inhumane, fix would be to leave those without knowledge behind and radically overhaul the K-12 teaching system (domestically and perhaps more importantly abroad). Save who can be saved (our children) and let attrition take care of the rest.

  • Marshall Waddell

    The FCC goal of 90% adoption of high speed internet access is pretty vague. 90% of what? Households? Individuals? Clarification of goals is needed. For sake of argument, let's say that the goal is 90% adoption by individuals. Who might be the among the 10% left behind, and does their lack of high speed access merit lament? Would children ages 0 to 3 be part of that 10%? How much would impoverished people (“there will be poor always…”) contribute to that 10%? Same question for the developmentally disabled? Too, consider those who, for whatever reason, just don't want to be bothered.

    Two examples of the latter: One, my mom. Took a *lot* of prodding and cajoling to get her to buy a computer and get cable internet access. With I'd say considerable patience, various family members showed her the ropes about the web and email (especially since several church groups she belongs to were migrating their communications to email). Our efforts ultimately were fruitless. Whether Mom is too set in her ways, intimidated by technology, or whatever, she just failed to mount enough enthusiasm to stick with it, even in spite of the value of staying updated with her small groups, even with her grandkids in Wisconsin; she gave the appliance to my sister and hasn't looked back. Her choice.

    A second example is a colleague of mine from work. For the past three years, I've shown him time and again the cool and useful things he could do with a home computer and internet access. He frequently asks me to do internet research for him. Ultimately, in a most blurry moment, he confided he feared getting in deep trouble if he had internet access. His choice.

    These and other folks, understandably, make up at least 10% of the population. Maybe that'll change over time. Maybe.

  • http://www.JonathanCavell.com Burgher Jon

    I think that solution is not a favorable one. This isn't a contest, the more people from the “old guard” who get digitized the better our social networks, content systems and societal knowledge the better off everyone is. Even if we are the most selfish people in the world, we should want to get everyone up to speed to benefit US.

  • http://www.JonathanCavell.com Burgher Jon

    Your colleague that doesn't have internet, does that not have an impact on successful your company can be? You can't email him. He can't use a smartphone to check information realtime, perhaps requiring extra assistance. He can't google something if he needs to know. That doesn't just impact him, it impacts you and your company.

    My argument is that allowing people to be left behind is bad for all of us.

  • Marshall Waddell

    I can think of many time-honored classes of jobs done well, day in day out, without internet access to information. Consider, for one, the creative and performing arts: if a cellist or a vocal performer lacks a Blackberry, does his or her work necessarily suffer? A portrait painter can get by with little more technology hthan a phone, right? Does a skilled tradesman –a carpenter, a plumber, a surveyor, a stained glass artisan, a property caretaker– suffer with no iPhone on hand? As well, many jobs in the helping and service professions –the physical therapist, the special needs instructor, the custodian, the butcher, the baker…well, you get the idea.

    Sure, in some cases internet access can be a 'nice to have' but not vital work tool.

  • John Hammer

    John,

    You touch on a major issue with point 8, but I think you are missing something. Technology, whether Broadband or not is important. But technology is changing. The Third World (Developing countries) are going through major societal changes right now because of the power of smart phones. People who five years ago never even heard of a computer are using their phones to process basic financial transactions.

    Getting a poor senior citizen on twitter is pointless. Getting a less-fortunate soul a new laptop with Broadband is useful, but kind of a waste of money. Getting these folks a smartphone and bringing the true power of the smartphone operational in the United States, that is important.

  • http://www.JonathanCavell.com Burgher Jon

    The programs to get smart, satellite phones to 3rd world countries have been incredible. My scope here was the United States, but that may well be a good follow-up.

    I disagree about Gramps and Twitter though. If we could get the 55+ crowd excited about Twitter and other social media we would gain access to a WEALTH of knowledge that is currently untapped.

  • http://www.JonathanCavell.com Burgher Jon

    Has Etsy not become vital to the art world? Some of the artists that are currently making their living by selling their works on Etsy would be checking out customers on Walmart if they didn't understand technology as well as they do.

    I think that just about anything that has supply and demand (arts included) can benefit from the use of technology.

  • http://twitter.com/jencaple Jennifer Caple

    Excellent article…definitely has me thinking a lot deeper about the issue. I believe the the key is getting people people excited about using something, making it beneficial to them somehow. As humans, if we are drawn to something-if it pulls at our heart, if a component of it really 'sparks' our interest we are much more likely to stick with it. A lot more needs to be raised on the issue for sure, this is for sure an excellent place to start talking about this. We could all live in a more efficient world if we all lived a little more efficiently!

  • http://www.JonathanCavell.com Burgher Jon

    Thanks for the kind words, I enjoyed putting the post together and will hope to discuss the topic again.

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