The hilarious clip above was put together by @37Signals to promote Rework This book was invaluable to me.  I come from a giant corporate background (IBM) and I work for a startup that’s going the glamorous startup route… taking on funding, building a dazzling product, making a world beater that...

I just finished Michael Lewis’ new book, the Big Short.  It follows three groups of investors as they forsaw and then attempted to bet on the biggest financial calamity since the great depression.  As is typical with Lewis’ books (including “The Blind Side” which was recently made in to a...

This book is an absolute must read that will bore you to death.  Chapters 1, 2, 4 and 10 crystallize a concept, a way of life that many of us follow but few can articulate with Rand’s precision.  The other 15 chapters just ramble about how objectivism applies logically in to emergencies,...

I enjoyed Godin’s Meatball Sundae and highly recommend it, with a few disclaimers.  It is intended for marketers only, not just anyone who’s interested in social media.  It would also be helpful to have a little bit of a background in social media before you read it. The subtitle to...

I absolutely loved the book Outliers.  It explored what REALLY makes the most successful Americans successful.  In the process he uncovers some startling truths (or at least theories) about human nature.  Among the things that I found most interesting: Asians may be better at math because of the produce that...

I didn’t watch the Super Bowl last night.  Instead, I decided to knock one of the books I’ve been meaning to read off my list.  As it turns out though, my reading was related to the Super Bowl after all. The trophy that Drew Brees hoisted over his head last...

I have a recipe for writing self-help books: 1 Person Who has Come Across Success. 40 Pages of Common Sense 40 Pages of Ridiculous Ideas 40 Pages of Good Ideas References to Website or Community Real Life Examples of People Who’ve Done Ridiculous Things Quotes from Famous Authors (optional) Begin...

The sequel to one of my favorite books was good, but not as good as the original.  If you haven’t read the first one (Freakonomics), go get it, now.  I’ll wait. This one (Super Freakonomics) has a similar format.  It has only four chapters; “How is a Street Prostitute Like...