There is something interesting about Facebook’s announcement of the (not really open) Open Graph that has received a lot of press; the fact that if Open Graph takes off Facebook will effectively own our identity. If you’re not familiar with Facebook’s Open Graph you may want to check out this Mashable post, it does a good job of explaining it. Essentially, Facebook will own information about the songs we like on Pandora, the movies we watch on Netflix, etc… Facebook can then share that information with sites like CNN, so that CNN can serve us advertisements that we want to see. Facebook’s ownership of this information leads me to my next point.
There is something interesting about Facebook’s announcement of the (not really open) Open Graph that has received less press; the fact that Facebook is a private company. No one knows for sure how much of the company Zuckerberg and others own, but it wouldn’t likely be difficult for him to put together 51% of the company. What that means is that a private individual (or small group of individuals) own virtually everyone’s online identities. The difference between a private company and a public company owning these identities, is that a private one is under no legal obligation to try to make a profit with them. This makes a private company’s actions very difficult to predict/understand. I’m not saying Zuckerberg isn’t a good guy, I’m saying its too much responsibility for one 25 year old.