As someone who follows all of this very closely, I wanted to take a post this morning and make a few points that it will take the media a few days to discover. All of the stories today will talk about how Google believes it can’t compete with Apple unless it controls the user experience from the device hardware to the operating system. They’ll miss the following reasons for acquisition:
- Google had $39M in cash. Some cash is a good thing, too much of it makes it look like you don’t know how to grow anymore. Motorola was an acquisition that they could expect to see a return on (since they own vertically integrated businesses). It may be less about their new competitive position than you think, and more about increasing revenues.
- Motorola may well have been struggling. Google could have been bailing a friend out here. What happens to Android on Verizon if Motorola stops making the Droid X, Droid, Droid 2, and the new 4G thing? I don’t KNOW anything, but this seems like a good reason for this to have happened so quickly.
- Patents. There is a coming patent war between the companies in the mobile space and Motorola has a bunch of them.
Also, there are a few implications that probably won’t come to the surface until later in the week:
- Google (and Apple) are now just the cell network short of completely vertically integrated. One or both could put the dagger in the networks by announcing that they wouldn’t sign any new deals and would instead work on buy the device first then swap in a SIM. This would be a logical way to commoditize that part of the business. This is especially troubling for Verizon, since they aren’t on a SIM network.
- Google had been making recent efforts to keep the versioning of Android standard. Developers had been very frustrated by the fact that several different versions of the Android system were running at a time, which forced them to keep multiple versions of their applications out there. Might this acquisition encourage Google to keep the latest version of Android on their handsets and everyone else on an earlier version? It could put Android back a year if it does.
- Microsoft will buy a handset manufacturer and SOON. Nokia? RIM? They are now the only smart phone OS maker who doesn’t make their own handsets






